As professionals we always knew background music in ads affects consumers
https://phys.org/news/2021-08-background-music-ads-affects-consumers.html And so now we have some science backing us up.
Study links acoustic correlations, gender to vocal appeal
https://phys.org/news/2021-08-voices-links-acoustic-gender-vocal.html?fbclid=IwAR1rE7EFu39z28roNOwMqGwRl-lxt8VdBzRLbSKp5OQUhd8O5iND5pcN75g